Annual day celebration with dynamic performances and employee felicitation

On December 29, 2023, Cultivator Natural Products Pvt. Ltd. celebrated its annual event “Yugantar” with grandeur, involving enthusiastic participation from all employees. The festivities began with a Ganesh Puja and the lighting of lamps. Guests were honored with mementos.

The company’s founder, Mr. Narayan Das Prajapati, unveiled his new book “Jeevan Ka Saar” Volume 2. The chief guest, Mr. Kaname Morita (President of Laxmi Company, Japan), and special guest Mr. Sandeep Agrawal (Director of Pure Indian Foods – USA) graced the event. Director Tarun Prajapati inspired everyone with a welcoming speech, setting goals for the new year.

The cultural event commenced with captivating dance performances, showcasing Rajasthan, tribal, and Mini India teams’ incredible talents. Magician Aanchal, a Limca Records holder, mesmerized everyone with a magical performance. The event concluded with a royal feast featuring over 20 dishes, enhancing the celebration. In the afternoon session, over 350 employees participated in a musical chair game, fostering camaraderie and laughter. Following this, an awards distribution ceremony acknowledged all employees for their hard work and dedication throughout the year. The event concluded with a heartfelt thank-you note and the beginning of a new year. Ramesh Patel, Rakesh Chopra, Bhoja Ram, Rajnish Kumar, Aditi, Monica, Harshika, Nisha, and Neetu Kumar provided commendable support in overseeing the entire event.

Jodhpur, 14th January 2023: India’s leading organic products manufacturer and exporter company celebrated 35 Years of Excellence in a two-day event chaired by the Hon’ble Union Cabinet Minister, Ministry of Jal Shakti – GOI, Mr. Gajendra Singh Shekhawat. The celebration started with a blood donation drive on 13th January. The concluding ceremony on 14th January was attended by dignitaries from the field of administration, social welfare, politicians, acclaimed doctors, and ayurveda experts.

The inauguration ceremony was chaired by the great saint of Rajasthan Guru Shri Achalanand Maharaj and Dr. Archana Bajpayee, additional professor, department of transfusion medicine and blood bank. A total of 116 units of blood were donated by company employees for social welfare. The event was hosted by Cultivator Natural Products Pvt. Ltd. in collaboration with the Rotary club, Jodhpur.

The concluding ceremony took place on 14th January at Processing Unit 2 of Cultivator Natural Products Pvt. Ltd. The grand event was chaired by Hon’ble Union Cabinet Minister Mr. Gajendra Singh Shekhawat as the chief guest. Amongst the Guests of Honor were Retd. Judge Mr. J. D. Thanvi, A.D.C.P. (traffic) Mr. Chain Singh Mahecha, Dr. Nitin Bajpai, Mr. Lunnchand Sinhavadia, Adv. Shankarlal, Mr. Shashi Kumar Prajapati, Dr. Indivar Bharadwaj, Mr. Pushottam Hisaria, Mr. P.D. Gupta, Mr. Manish Khandelwal, Mr. Babulal Prajapati, and others. The grand event included cultural folk performances from internationally-acknowledged Rajasthani folk artists.

In his address to the audience, Hon’ble Union Cabinet Minister Mr. Gajendra Singh Shekhawat said, “Today, India’s knowledge is acknowledged across the world. When the world was entering the stage of development, India was already at the epitome of scientific and social growth. Vedic science has a reason behind the sacred number 108 and that logic is yet to be fully understood by modern science. There is a huge scope of ayurveda medicine processing facilities in India. This sector can completely replace the animal-based medicines being sold by China. Ayurveda medicine needs better packaging and clinical trials, which has been adroitly accomplished by Cultivator Natural Products. This is time for us to echo our Prime Minister Mr. Narendra Modi’s ‘Make in India’ project. I congratulate the efforts of Founder – Mr. Narayan Prajapati and Managing Director – Mr. Tarun Prajapati, who have written history by completing 35 golden years of excellence at Cultivator Natural Products.”

Commemorating the event, Mr. Tarun Prajapati, Managing Director & Co-founder, Cultivator Natural Products Pvt. Ltd. said, “The secrets of Ayurveda can enhance both inner and outer beauty. We just need to look closely and work in synchronization with nature. Today is a proud moment for Cultivator’s group and over 400 employees working in this organization that despite all the odds, we’ve come out successfully in the global market. The name – Cultivator’s – has become a synonym of paramount quality and unsurpassable standards. Through various initiatives, our company has touched over 1,00,000 lives in rural areas and has helped over 10,000 farmers to adopt sustainable organic agriculture. We are creating an oasis of herbs and botanicals in the midst of the Thar desert. I extend my humble gratitude to everyone who has been with the company in this journey of the last 35 golden years.”

Key employees were also awarded ‘Achiever’s Awards’ for their services by the Chief Guest and MD. The successful completion of the two-event has boosted the morale and enthusiasm of Cultivator’s workforce and has given new vigor & zeal for working to reach the apex of the industry. The company has received over 30 international certifications and accreditations including Fair for Life, FairWild, India Organic, USDA organic, ECOCERT, and ZED gold certifications. The EU-compliant processing facility was also visited by Union Cabinet Minister and other dignitaries. The two-day event was planned and moderated by Mr. Sudhanshu Tak.

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Herbal medicine is a growing field with centuries of traditional knowledge. It is also termed traditional medicine, where indigenous cultures use herbs, botanicals, and spices to create home remedies for different ailments and health conditions. One word that has gained prominence out of all types of traditional/ alternate medicine is ‘Ayurveda’; with this, the market for wholesale medicinal herbs has also grown exponentially. In simpler words, herbs and botanicals have the answer to every health query, be it Ayurveda, traditional medicine, and herbal treatments.

Understanding the True Potential of Herbal Medicine

With the rising prevalence of herbal medicine, some have even raised concerns regarding scientific proof of the benefits. This has invoked research into the quality, safety, molecular effects, and clinical efficacy of the numerous herbs and botanicals used in herbal medicine and Ayurveda. Research is also essential in identifying the active compounds in the plants to find research-based evidence on whether whole herbs or extracted compounds are better. The better the research programs are, there will be a greater impetus for the botanical herbs wholesale market globally.

Medicinal plants, herbs, and ethnobotanicals have been used in traditional medicine since human evolution’s early days to promote health and treat ailments. Despite the widespread learnings of modern medicine, people are tracing back their roots to herbal medicine. One of the reasons is the focus of herbal medicine on maintaining good health rather than just curing diseases. The prime note here is that the global wholesale medicinal herbs market is growing. As per Fortune Business Insights, the global herbal medicine market size was USD 185.86 billion in 2020 and is expected to grow up to USD 430.05 billion in 2028 at a CAGR of 11.32%. ‘Statista’ has also coined that East Asia held 29 percent of the global market in herbs and botanicals, with most of the business operated out of India. Despite the pandemic, this market is showing prominent growth prospects and a number of new players have entered the market. Here lies the big question that we need to discuss.

How Ethical are the New Companies in the Herbs & Botanicals market?

Global harmonization of legislation is needed to guide the responsible production and marketing of herbs and botanicals. If sufficient scientific evidence of health benefits is available for an herb, then such legislation should allow for this to be used appropriately to promote the use of that herb in herbal medicine or traditional medicine.

Cultivator’s took 35 years to reach a juncture where we can call ourselves leaders in botanical herbs wholesale. We provide bulk organic spices as well in accordance with all international compliances that showcase our ethical practices, sustainable farming, and compliant processing. Recently, a lot of new companies have entered the market that basically ‘source’ herbs, botanicals, and spices from unauthenticated third-party vendors for the purpose of price slashing and selling the same under their branding. This is not righteous for the potential consumers who will use that product.

Quality has always been at the forefront, whether it is a direct consumer or a bulk buyer, they are aware of the practices of quality control. The wholesale organic spices and medicinal herbs bought from the bulk sellers are first tested on the parameters of quality. Furthermore, there is continued concern regarding adulterated herbs and botanicals. Supply chain management is another hurdle that companies must cross to authenticate the traceability of their products. The parameters are getting more stringent by day, and with international regulations in place, availing of authentic herbs, botanicals, and spices is like walking on thin ice.

The Final Keynote

The COVID pandemic brought a new paradigm shift in the global health sector. People have shifted towards herbal medicine to increase immunity and fortify health. Somehow, herbal medicine is gaining traction amongst the general public and healthcare practitioners. This has offered a promising market for wholesale medicinal herbs across the world. The cosmetics industry has also led to an increase in demand for herbal ingredients over the past years.

Whether it is national authorities or international regulatory bodies, strict guidelines and restraining factors have been put in place to ensure that the end consumers get truly organic raw materials for their perusal. Cultivator’s has firmly gained global certifications with its trustable, traceable, and tangible organic farming, processing, and manufacturing practices. If you are looking forward to rising in the field of herbs and botanicals and carving a niche for yourself, we will be happy to guide you through your journey.

Herbs and botanicals have been a part of traditional medicine, Ayurveda, or other forms of medicine for centuries. The past decade has seen a phenomenal rise in the number of people directing themselves toward the ways of nature. One thing that is far more evident is the inclination of people for true botanicals, herbs & spices since the COVID pandemic. As per a recent report by Grand View Research, the global botanical supplements market was valued at USD 27.47 billion in 2020 and is expected to grow at a CAGR of 9.1% by 2028. Rising health consciousness, increased diet concerns, preventive healthcare measure, and reliance on natural remedies and medicinal herbs have turned into a rising trend.

What are botanicals, Herbs & Spices? Why do we need them?

The simple the question may sound; the answer is proportionately multilayered. The early use of plants for medicinal purposes can be traced back to Neanderthal times. The remedial purposes of herbs and spices have been proven over the ages. There has even been serendipitous evidence of the benefits of true botanicals. Even today, a majority of drugs in pharmaceuticals and modern therapeutics are plant derivatives.

As man has developed and created a society for growth, learnings from nature have come along. The power of natural remedies for different ailments made man rely on nature for botanicals, herbs & spices. Whether it is the consumption of raw herbs, decoctions, botanical preparations, spices, or condiments as a part of the diet, nature has bestowed health and nutrition to man in its various forms. With time, man learned how to use nature and harvest its benefits. This further paved the path for traditional and herbal medicine.

The Present Context and the Future Prospect

Generally, drug discovery from herbal sources is experience-driven. Today, the drug development phase is growing at an enormous pace and chemically synthesized drugs have dominated the pharmaceutical industry. Still, there is a place and space for plant-derived medicine to continue providing the benefits of true botanicals. Herbs & spices have still been used as the first line of treatment in a larger part of the world. Plant-based healthcare is the primary form of treatment for the unprivileged and the underprivileged.

The traditional healing system that has gained traction in recent times is Ayurveda. The approach of Ayurveda involves medicinal herbs, true botanicals, yoga, dietary control, meditation, and exercise for restoring the ‘Tridosha’ balance in the body and alleviate diseases. The holistic way of treatment that Ayurveda describes has greatly benefited the masses and thus gained momentum across the world. Although plant-based medicinal preparations are slow to act, they do not have adverse effects like modern chemotherapeutic drugs. Therefore, there is a renewed interest in herbal medicine and traditional therapies worldwide.

The Future of Herbs and Botanicals in the Traditional Medicine

The increasing adoption of herbal medicine, preference for natural therapies, and aversion to allopathic interventions clearly indicate the growth in the market of herbs and botanicals, especially including their therapeutic use. True botanicals, medicinal herbs & spices are being referred to as ‘Natural Health Products (NHPs) or ‘Herbal Medicinal Products’ (HMPs). They are either available as single isolated compounds or in combination with herbal formulations. They are available in form of decoction, tinctures, essential oils, teas, syrup, ointments, salves, and tablets/capsules that contain a powdered form of the whole plant/plant part or dried extract. This has paved the way for herbs in the bulk wholesale market worldwide. The more people use herbs and botanicals, the greater the demand will be. As the demand will increase, so shall the production and supply.

A number of brands are utilizing their research and innovation potential in treating common problems like insomnia, menopause, stress, and anxiety. The market is also rife with herbal ingredients posing to improve sports performances. The COVID-19 pandemic has also encouraged people to undergo dietary changes and opt for herbal supplements that have high health benefits and fewer side effects. The brightest time is yet to come. The global herbs and botanicals industry is expected to be a multi-billion business that will create new business categories and millions of new job opportunities. This is the right time to jump on the bandwagon and be a part of the herbal journey that is led by true botanicals, medicinal herbs, and spices.