Herbal medicine is a growing field with centuries of traditional knowledge. It is also termed traditional medicine, where indigenous cultures use herbs, botanicals, and spices to create home remedies for different ailments and health conditions. One word that has gained prominence out of all types of traditional/ alternate medicine is ‘Ayurveda’; with this, the market for wholesale medicinal herbs has also grown exponentially. In simpler words, herbs and botanicals have the answer to every health query, be it Ayurveda, traditional medicine, and herbal treatments.

Understanding the True Potential of Herbal Medicine

With the rising prevalence of herbal medicine, some have even raised concerns regarding scientific proof of the benefits. This has invoked research into the quality, safety, molecular effects, and clinical efficacy of the numerous herbs and botanicals used in herbal medicine and Ayurveda. Research is also essential in identifying the active compounds in the plants to find research-based evidence on whether whole herbs or extracted compounds are better. The better the research programs are, there will be a greater impetus for the botanical herbs wholesale market globally.

Medicinal plants, herbs, and ethnobotanicals have been used in traditional medicine since human evolution’s early days to promote health and treat ailments. Despite the widespread learnings of modern medicine, people are tracing back their roots to herbal medicine. One of the reasons is the focus of herbal medicine on maintaining good health rather than just curing diseases. The prime note here is that the global wholesale medicinal herbs market is growing. As per Fortune Business Insights, the global herbal medicine market size was USD 185.86 billion in 2020 and is expected to grow up to USD 430.05 billion in 2028 at a CAGR of 11.32%. ‘Statista’ has also coined that East Asia held 29 percent of the global market in herbs and botanicals, with most of the business operated out of India. Despite the pandemic, this market is showing prominent growth prospects and a number of new players have entered the market. Here lies the big question that we need to discuss.

How Ethical are the New Companies in the Herbs & Botanicals market?

Global harmonization of legislation is needed to guide the responsible production and marketing of herbs and botanicals. If sufficient scientific evidence of health benefits is available for an herb, then such legislation should allow for this to be used appropriately to promote the use of that herb in herbal medicine or traditional medicine.

Cultivator’s took 35 years to reach a juncture where we can call ourselves leaders in botanical herbs wholesale. We provide bulk organic spices as well in accordance with all international compliances that showcase our ethical practices, sustainable farming, and compliant processing. Recently, a lot of new companies have entered the market that basically ‘source’ herbs, botanicals, and spices from unauthenticated third-party vendors for the purpose of price slashing and selling the same under their branding. This is not righteous for the potential consumers who will use that product.

Quality has always been at the forefront, whether it is a direct consumer or a bulk buyer, they are aware of the practices of quality control. The wholesale organic spices and medicinal herbs bought from the bulk sellers are first tested on the parameters of quality. Furthermore, there is continued concern regarding adulterated herbs and botanicals. Supply chain management is another hurdle that companies must cross to authenticate the traceability of their products. The parameters are getting more stringent by day, and with international regulations in place, availing of authentic herbs, botanicals, and spices is like walking on thin ice.

The Final Keynote

The COVID pandemic brought a new paradigm shift in the global health sector. People have shifted towards herbal medicine to increase immunity and fortify health. Somehow, herbal medicine is gaining traction amongst the general public and healthcare practitioners. This has offered a promising market for wholesale medicinal herbs across the world. The cosmetics industry has also led to an increase in demand for herbal ingredients over the past years.

Whether it is national authorities or international regulatory bodies, strict guidelines and restraining factors have been put in place to ensure that the end consumers get truly organic raw materials for their perusal. Cultivator’s has firmly gained global certifications with its trustable, traceable, and tangible organic farming, processing, and manufacturing practices. If you are looking forward to rising in the field of herbs and botanicals and carving a niche for yourself, we will be happy to guide you through your journey.